I’m Roo Cassels.

With 11+ years of experience helping food and drink brands grow,
I bring fresh eyes, honest words and curious thinking to help
founders find clarity and new ways forward.

• Stuck in a rut and wanting to grow?

• Strategy feeling as sharp as a spoon?

• Trying for better instead of different?

I’m here to listen, challenge and provoke without any marketing waffle. Just a clear, human approach to unlocking what’s next for your brand.

If you’d like to book in a chat then click the button below.