I’m Roo Cassels.
With 11+ years of experience helping food and drink brands grow,
I bring fresh eyes, honest words and curious thinking to help
founders find clarity and new ways forward.
• Stuck in a rut and wanting to grow?
• Strategy feeling as sharp as a spoon?
• Trying for better instead of different?
I’m here to listen, challenge and provoke without any marketing waffle. Just a clear, human approach to unlocking what’s next for your brand.
If you’d like to book in a chat then click the button below.
Who I've helped
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Charlie Bigham's
Charlie Bigham's -
Hilltop Honey
Hilltop Honey -
Godminster Organic Cheddar
Godminster -
La Famiglia Rana
La Famiglia Rana -
Yeo Valley
Yeo Valley -
Picnic
Picnic -
Whole Earth
Whole Earth -
Skinner's Dog Food
Skinner's Dog Food -
Kallo
Kallo