I’m Roo Cassels.
With 11+ years of experience helping brands grow, I bring fresh eyes, honest words and curious thinking to help founders find clarity and new ways forward.
• Stuck in a rut and wanting to grow?
• Strategy feeling as sharp as a spoon?
• Trying for better instead of different?
I’m here to listen, challenge and provoke without any marketing waffle. Just a clear, human approach to unlocking what’s next for your brand.
Having worn several different hats during my career, I like to see myself as a creative generalist. I'm happiest working with founders getting into the nitty gritty bits of their business problems and the helping them find creative and innovative solutions.
If you’d like to book in a chat then click the button below.
Who I've helped
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Charlie Bigham's
Charlie Bigham's -
Hilltop Honey
Hilltop Honey -
Godminster Organic Cheddar
Godminster -
La Famiglia Rana
La Famiglia Rana -
Yeo Valley
Yeo Valley -
Picnic
Picnic -
Whole Earth
Whole Earth -
Skinner's Dog Food
Skinner's Dog Food -
Kallo
Kallo